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Technology 42 views Oct 27, 2020
APPLE WATCH IS STILL KING OF THE SMARTWATCH MARKET

According to Strategy Analytics, Apple closed the first quarter with 55 percent of the market. Samsung is in second place at 13.9 percent.

Hopefully the Apple Watch can handle the cold temperatures because it's cold at the top.

Apple still has the most smartwatches distributed globally, according to Strategy Analytics' Q1 2020 report, during which a total of 13.7 million smartwatches were distributed.
 
Apple individually closed the first quarter with 7.6 million distributed units, up 22.6 percent from 2019. Strategy Analytics says this growth is the highest in two years and highlights Apple's market share, which closed at 55.5 percent in the first quarter of 2020.

“The Apple Watch continues to defend itself against fierce competition from hungry competitors like Garmin and Samsung,” said Neil Mouston, chief executive officer of Strategy Analytics, in a statement. "Apple Watch controls half of the global smartwatch market and remains the clear industry leader."

Strategy Analytics' report confirms Apple's fiscal second quarter, which spans January to March. In a report, Apple said its Wearables, Home & Accessories category rose to $ 6.284 million in the quarter, up from $ 5.129 million in sales in the same period last year. The category also covers other products like AirPods, but proves that the Apple Watch helped boost those numbers.

Every second smartwatch sold worldwide is an Apple Watch

Samsung, which is still # 1 in the phone market, still has a lot of room for smartwatch growth. The South Korean firm closed the first quarter with 1.9 million units distributed, giving it control of 13.9% of the market. Garmin, the manufacturer that focused more on smartwatches with fitness features, had a good quarter with 1.1 million units allocated over that period and controlled 8 percent of the market, according to Strategy Analytics .

“Despite the challenges posed by COVID-19, the demand for smartwatches continued to grow,” Mawston added. “Smartwatches are selling well through online channels, with many consumers buying these products to monitor their activity and health during closure.”


Tags: #smart watch